SALES - CREATIVE



Create. your own marketing assets

Get inspired and create



We encourage you to produce your own original assets on API management and Apigee. Make sure you highlight your company’s brand and value-add more than Google’s on all your collateral.

  • Leverage existing Apigee material, including eBooks and whitepapers.
  • Use Apigee material as inspiration or research for your own material.
  • Quote and clearly attribute any Apigee copy used within your own content.
  • Follow any co-branding guidelines when using the Apigee Digital Partner logo.
  • Re-use to create your own version, following the Creative Commons license agreement here
  • Copy or use as-is content/text verbatim from existing Apigee material.
  • Co-brand existing Apigee material; as this might suggest a joint venture.
  • Brand, claim or promote existing Apigee material as your own; as they are Google’s property.
  • Amend or cut any content from quoted and attributed Apigee copy

eBooks and whitepapers



You can leverage Apigee resources as they are, quote from them with clear attributions, or promote them by sending leads to Apigee’s eBook pages. Here is an email copy template you can use.


Check out Apigee’s online resources page for a full set of thought-leadership content.


If you would like to create your own, you can re-use to create your own version following the Creative Commons license agreement here.

VIEW EXISTING WHITEPAPERS

Example

View Apigee’s resources for inspiration in creating your own assets



Templates

Use this email copy to promote Apigee’s recent eBooks

EMAIL COPY

eBooks and whitepapers



When leveraging existing Apigee resources:

  • Feel free to use these copy guidelines when promoting Apigee eBooks.
  • Ensure the content is right for your audience.
  • Promote over social.
  • Leverage Apigee content as it exists.
  • Copy, brand, co-brand or claim credit for any Apigee-created eBooks, articles, videos and whitepapers.
  • Redistribute - ensure that potential recipients sign-up on the Apigee website to download a copy of the resource.

When creating your own:

  • Ensure the content is right for your audience.
  • Proof the content.
  • Try to include customer references and quotes wherever possible.
  • Promote over social.
  • Ensure there is a clear CTA so your audience can find out more information.
  • Make it too content heavy - where possible include images, stats and graphs to engage your audience by pulling out key points.
  • Copy, brand, co-brand or claim credit for any Apigee-created eBooks, articles, videos and whitepapers. 

One pagers



One pagers offer a direct, educational takeaway for prospective customers that you can engage with and discuss the details of in person. These can be used as a handout at events, as collateral to bring to meetings with prospects, or as a mailer to prospects.

VIEW EXAMPLE HANDOUTS

Example

For inspiration in creating your own assets 

Apigee videos



Videos are a great way to deliver content. We are regularly producing a wide range of video assets, ranging from customer stories, educational, demo, and thought-leadership videos, to footage from flagship events like NEXT. Take a look at the examples, get inspired to create your own, and learn more about the Apigee API management platform.

VIEW EXAMPLE VIDEOS

Example

For inspiration in creating your own assets 

Further inspiration



Head to transform.apigee.com for inspiration or to leverage Apigee as an asset in itself.


You’ll also find explanations and case studies, plus a quick survey to determine how digital your business is, resulting in a digital score across 10 dimensions. 

VISIT SITE

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Swag



If you require swag for a specific activity, please contact your Partner Manager. Swags are subject to availability, so please get in touch as early as possible.

Newsletter



The API Chronicle is our quarterly newsletter, delivered to your inbox. It keeps you updated on Apigee news, market watch, API trends, upcoming events, new customer stories, and more Additionally we are launching Partner Newsletter which will include all relevant news.

SIGN UP

Example

VIEW

Check out previous editions of The API Chronicle 

I still have questions.

What should I do?

Advertisements are key to generating top funnel leads, so aim for a healthy split across advertising channels. Web banners promote key messages to a wide audience, while Search allows for a more targeted approach.


Fear not. If you don’t find the answer to your question in this deck, contact your Google representative or email partner-marketing-apigee@google.com for assistance.


Thank you for your ongoing partnership